Are you in search of top-selling products on Shopify which will ensure substantial profits in 2024?
Keep reading! Here are your answers.
Achieving financial success with Shopify is definitely possible!
However, to succeed you need to offer top-selling products that satisfy consumers needs. As part of your product selection strategy, it is vitally important to select products with moderate to low competition in their markets.
Venturing into saturated markets diminishes your chance of success significantly!
How can one find products that are in high demand but not oversupplied by sellers? To discover potential hidden gems, consider delving into data analysis. It can provide insightful revelations, although it may require significant time and effort.
Don’t fear: we have done all the heavy lifting for you. In this blog we will reveal 30 trending top-selling products set to drive significant sales growth in 2024.
Let’s dive in head first.
How to Identify Trending Top Selling Products On Shopify
The ecommerce game is everchanging and constantly evolving. Shopify, probably the most popular platform for automated business, is experiencing a tidal wave of stores offering products across the board. So, what’s topping the charts on Shopify this year?
For those interested in online shopping trends, I have analyzed the data and explored the most popular product categories to determine what items consumers are adding to their carts most frequently.
Let’s unpack the top-selling products that are dominating the e-commerce landscape in 2024.
For Shopify sellers looking to gain an edge, it’s crucial to source products that are currently trending. By stocking top-selling products and selling quickly, you position yourself to attract enthusiastic customers and increase your sales.
Are you prepared to capitalize on the popularity of top selling products?
Utilize tools like Google Trends and Jungle Scout to identify the most popular items. These resources will guide you in understanding consumer search behavior for these in-demand products.
Analyzing Product Demand To Find Top-Selling Products On Shopify
In addition to identifying top-selling products on Shopify, it’s crucial to analyze product demand. This involves looking at factors such as search volume, competition, and potential profit margins.
To determine if there’s a market for your product idea, take a step back and think about these essential questions:
- How many people are searching for this product on a monthly basis?
- Is there a consistent demand for the product throughout the year?
- What is the level of competition for this product?
- Can you source the product at a price that allows for a healthy profit margin?
Exploring Popular Top Selling Product Categories
Another approach to finding top selling products on Shopify is to explore the most popular product categories. By focusing on categories that are in high demand, you can increase your chances of success.
Some of the top-selling product categories on Shopify in 2024 include:
- Health and wellness products
- Home and kitchen accessories
- Beauty and personal care items
- Pet supplies
- Clothing and fashion accessories
Within each of these categories, there are numerous sub-niches and product opportunities to explore. The key is to find a product that aligns with your interests and expertise, while also having a strong market demand.
Seek Out Solution-Oriented Products
To build a successful business, you need to ask yourself who your potential customers are and what their needs are.
Many large corporations have been established with the mission to address customer challenges and simplify their lives.
By embracing this customer-centric approach in your product search and effectively meeting those needs, you stand a good chance to create substantial wealth for yourself.
30 Top-Selling Products on Shopify in 2024
With our comprehensive research and hands-on experience, we’ve curated a list of the 30 top-selling products on Shopify for 2024.
Our recommendations are grounded in extensive market analysis, leveraging the methods we previously discussed to ensure these products meet current consumer demands and trends. If you’re trying want’s to sell products online, you can benefit from this list.
Here’s a glimpse of what’s leading the market in 2024:
1. Pet Top-Selling Products On Shopify
As a proud pet owner myself, I can confirm that we often purchase products for our pets impulsively, prioritizing their needs and comforts, without much thought about the price of those products. This ensured a healthy and sturdy growth of the pet products industry.
In 2024, pet products will continue to be one of the top-selling product categories on Shopify.
As a vendor in the pet products industry, it’s essential to understand that pet owners are presented with an array of choices, from essential items like food bowls and leashes to more whimsical products such as playful bandanas and interactive toys.
All of these products offer opportunities to cater to pet owners looking to pamper their pets.
One of the top-selling pet products on Shopify in 2024 is a dog toy. With more people working from home and spending time with their furry companions, the demand for interactive and durable dog toys has skyrocketed.
Are you aspiring to be the top dog in pet products on Shopify? Consider these vital aspects before setting up a shop to give your business the best chance at success:
- Quality and safety: Pet owners want products that are safe, durable, and made with high-quality materials.
- Unique features: Look for products that offer unique features or solve specific problems for pet owners.
- Branding and packaging: Create a strong brand identity and attractive packaging to stand out in a crowded market.
To build a booming pet products business on Shopify, stay current with what’s hot in the world of furry friends.
2. Personal Care and Beauty Top-Selling Products On Shopify
Personal care and beauty products have always been popular, but in 2024, they’ve taken center stage on Shopify. Consumers are increasingly interested in self-care and are willing to invest in products that make them look and feel their best.
Some of the top-selling products on Shopify in personal care and beauty niche include:
- Skincare products: Serums, moisturizers, face masks, and more.
- Hair care products: Shampoos, conditioners, styling products, and hair accessories.
- Makeup and cosmetics: Foundation, eyeshadow, lipstick, and other beauty essentials.
- Bath and body products: Soaps, lotions, scrubs, and bath bombs.
When selling personal care and beauty products on Shopify, it’s essential to focus on the following:
- Ingredients and formulations: Consumers are looking for products with clean, natural, and effective ingredients.
- Packaging and branding: Create a luxurious and appealing brand experience through your packaging and visual identity.
- Customer education: Provide valuable content and resources to help customers make informed purchasing decisions.
You can tap into this lucrative market by offering high-quality personal care and beauty top-selling products on Shopify and creating a solid brand presence.
3. Phone Accessories
Smartphones have become our trusty sidekicks in this digital era, making phone accessories a hot commodity on Shopify’s virtual shelves.
Smartphone accessories are a hit with consumers everywhere. Virtually everybody owns a smartphone, and many accessorize them to reflect their personal style and ensure functionality.
Cases allow individuals to personalize their devices, while screen protectors are widely used to maintain a phone’s pristine condition. Items like charging cables and phone grips have become essentials for daily use. Selling these popular accessories can meet customer needs and tap into a thriving market.
- A survey by Business Insider found that 86% of respondents use a phone case.
- The mobile accessories market is growing, with a size valued at USD 88.07 billion in 2022, and is expected to grow at a CAGR of 6.8% from 2023 to 2030.
One key advantage of selling phone accessories on Shopify is the constant demand. With new smartphone models being released regularly, there’s always a need for compatible accessories.
To crush it in the phone accessories market on Shopify, you’ve got to think outside the box. Offer standout products, create a killer customer experience, and never stop hustling.
- Offer a diverse product range: Cater to different phone models, styles, and price points to appeal to a broad audience.
- Focus on quality and durability: Consumers want accessories that withstand daily wear and tear.
- Stay up-to-date with trends: Keep an eye on the latest phone releases and trending accessory styles to stay relevant.
You can build a thriving Shopify store in this niche by providing a curated selection of high-quality phone accessories and staying ahead of the curve.
Spotting Trending Top-Selling Products
Identifying trending products for your Shopify store involves a mix of market research and utilizing various tools and resources. Here are some steps to help you find products that could be successful:
- Solve a Customer Problem: Look for products that address specific pain points or needs.
- Analyze Keyword Trends: Use tools like Google Trends to see what people are searching for.
- Explore Hobbies and Passions: Products related to popular hobbies or passions can be a good bet.
- Read Customer Reviews: Reviews on e-commerce sites can reveal what customers are looking for and any gaps in the market.
- View Related Product Suggestions: Online marketplaces often suggest related items that can indicate trending products.
- Follow Influencers: Social media influencers can give insights into the latest trends and popular products.
- Discover Trending Product Websites: Websites that track trending products can be valuable resources.
- Check Out Shopify’s Resources: Shopify offers a blog and webinars to help identify trending products.
Also, you can watch tutorials on how to find trending products using platforms like Google Trends, Amazon, and AliExpress. Learn how to use keywords, categories, filters, and reviews to search for the latest popular products.
Shopify also provides a list of top-selling products sold by US merchants, which is updated annually.
4. Fitness and Wellness Top-Selling Products
The health and wellness industry is booming on Shopify, with products like yoga mats, resistance bands, supplements, and healthy snacks seeing constant solid sales.
- The fitness and wellness products market was valued at USD 3.78 trillion in 2023.
- By 2032, the market is expected to reach around USD 5.45 trillion.
As consumers become increasingly health-conscious, the demand for products that support active lifestyles and overall well-being continues to grow, making this a promising category for Shopify sellers. I’ve seen firsthand the impact of this trend.
My friend Sarah started a yoga accessories business on Shopify last year, and her sales have skyrocketed. She offers a curated selection of high-quality yoga mats, blocks, straps, guided meditation recordings, and online classes.
By tapping into the growing demand for home fitness and wellness products, Sarah has built a thriving ecommerce business that supports her passion for yoga and healthy living.
Capitalizing on the Fitness and Wellness Trend
To succeed in the fitness and wellness market on Shopify, consider the following strategies:
- Partner with influencers and bloggers in the health and wellness space to showcase your products and reach a wider audience.
- Offer bundled products or subscription boxes that cater to specific wellness goals, such as stress relief or muscle recovery.
- Create informative blog content and videos that educate customers about the benefits of your products and how to incorporate them into their routines.
By offering high-quality top-selling products on Shopify, you can build trust with health-conscious consumers and establish your brand as a go-to destination for wellness essentials.
5. Baby and Children's Products
Baby and children’s products are a steady and reliable category on Shopify, with items like clothing, toys, and nursery essentials consistently in demand.
As parents prioritize safety, comfort, and development for their little ones, Shopify merchants can find success by offering high-quality, innovative products that cater to the needs of growing families.
- The revenue of the baby diaper market in the United States reached 7.4 billion U.S. dollars in 2022
- Baby and child skin care products racked up almost 424 million U.S. dollars in sales.
When my sister had her first child, she struggled to find baby products that met her standards for safety and sustainability. That’s when she discovered a Shopify store specializing in organic cotton clothing, wooden toys, and eco-friendly diapering options.
The store’s commitment to quality and transparency earned her loyalty, and she’s been a regular customer ever since.
Standing Out in the Baby and Children's Market
To differentiate your baby and children’s products store on Shopify, consider the following approaches:
- Focus on a specific niche, such as organic clothing or educational toys, to attract a targeted audience.
- Highlight your products’ unique features and benefits, such as chemical-free materials or developmental milestones.
- Offer personalization options, such as embroidered names or custom designs, to create a special touch for gift-givers.
By curating thoughtfully designed products and providing exceptional customer service, you can build a loyal following of parents and caregivers who value quality and attention to detail.
6. Sustainable and Eco-Friendly Top-Selling Products
Sustainable and eco-friendly products are gaining popularity on Shopify as consumers become more environmentally conscious.
By offering products made from sustainable materials or minimal environmental impact, Shopify merchants can appeal to the growing number of shoppers. This is because a growing number of buyers are seeking to make more responsible purchasing decisions.
Here are some examples of potentially top-selling products made from sustainable materials or designed to have minimal environmental impact:
- Bamboo Toothbrushes
- Reusable Shopping Bags
- Solar-Powered Chargers
- Biodegradable Cleaning Products
- Recycled Paper Products
- LED Light Bulbs
- Compostable Utensils
- Organic Cotton Clothing
- Eco-Friendly Diapers
- Water-Saving Showerheads
I’ve tried to reduce my environmental footprint by supporting Shopify stores prioritizing sustainability. One of my favorite finds is a store that sells biodegradable phone cases made from plant-based materials. The stylish and protective cases align with my values and help me feel good about my purchase.
Promoting Your Sustainable and Eco-Friendly Products
To effectively market your sustainable and eco-friendly products on Shopify, try the following tactics:
- Educate customers about the environmental benefits of your products through detailed product descriptions and blog content.
- Partner with eco-conscious influencers and bloggers to spread the word about your brand and reach a like-minded audience.
- Participate in environmental initiatives and donate some of your profits to sustainability-focused organizations.
Showing your dedication to sustainability can attract a customer base that aligns with your values. Simplifying the process for customers to make eco-friendly choices can foster loyalty.
7. Digital Products
Digital products, such as ebooks, courses, printable, and software, are a unique and profitable category on Shopify.
Benefits of selling digital products:
- Low overhead costs
- Instant delivery
- Unlimited copies can be sold
- Scalability without inventory issues
- Wide-reaching market potential
- High-profit margins due to low production costs
Shopify merchants with expertise in a particular field can create and sell digital products to share their knowledge and skills with a global audience.
As a content creator, I’ve experimented with selling digital products on Shopify and have been amazed by the results. My most successful product is an ebook that teaches small business owners how to create engaging social media content.
By leveraging my experience and packaging it into a downloadable format, I’ve reached a wider audience and generated passive income from my expertise.
Creating and Marketing Your Digital Products
To create and sell digital products successfully on Shopify, consider the following tips:
- Identify a topic or skill you’re passionate about that aligns with your target audience’s needs and interests.
- Invest time and effort into creating high-quality, valuable content that solves a problem or teaches a skill.
- Use compelling visuals and sales copy to showcase the benefits of your digital product and entice potential customers to purchase.
Here are some more examples of potentially top-selling digital products:
- Stock Photos and Videos
- Mobile Apps
- Music and Audio Files
- Digital Art and Graphics
- Membership Sites
You can craft the digital products yourself or acquire them from creators who offer full resale rights.
You can build a thriving ecommerce business that leverages your unique knowledge and skills by delivering exceptional value and promoting your digital products through targeted marketing campaigns.
8. Kitchen Gadgets
To spice up your Shopify offerings, consider tapping into the kitchen gadget market. Enthusiastic cooks are always eager to find tools that streamline their food prep. From all-in-one food processors to novel utensils, whatever you offer in your store, 16.8 million viewers of “Next Level Chef” with Gordon Ramsey will at least consider buying it.
This is the reason why kitchen gadgets are always on any list of top-selling products on Shopify.
Presenting these innovative tools in your Shopify store can address the common challenges faced in the kitchen. Whether it’s garlic presses that deliver perfectly minced results in moments or spiralizers that instantly turn veggies into healthy noodles, these products are sure to resonate with culinary aficionados.
Curating a selection of such unique kitchen gadgets does more than just meet customer needs—it creates an experience. These items have the potential to draw in new shoppers and retain them. By enhancing your Shopify store with these sought-after gadgets, you can boost sales and become a go-to destination for home chefs looking to elevate their kitchen game.
9. Outdoor Gear
With an increasing number of individuals turning to outdoor activities for both recreation and fitness, the demand for specialized outdoor gear has significantly grown on Shopify. You can find suppliers for:
- Hiking Gear
- Camping Supplies
- Cycling Apparel
- Fishing Equipment
- Waterproof Backpacks
- Insulated Water Bottles
- Portable Camping Stoves
Consider tapping into this lucrative market by offering products that cater to the adventurous spirit of outdoor enthusiasts, providing them with the essentials they need to fully enjoy their activities.
10. Smart Home Devices
Consumer demand for connected smart home devices on Shopify has surged with the advent of IoT (Internet of Things). From thermostats and security cameras to voice assistants and lighting control systems, consumers are increasingly equipping their homes with connected devices that offer convenience, security, and energy efficiency.
Consider offering an assortment of connected home devices compatible with Amazon Alexa or Google Assistant so customers can create fully automated homes that connect seamlessly.
11. Travel Accessories
As travel restrictions ease and people begin venturing out again, travel accessories have seen a resurgence on Shopify. From luggage organizers and packing cubes to travel pillows and portable chargers – there’s an array of products tailored to travelers’ needs and preferences.
Consider stocking your store with clever, space-efficient travel accessories.
Items like compact umbrellas, which tuck neatly into purses or backpacks, and multi-functional scarves that serve as blankets or shawls are perfect examples.
Such innovative products, including space-saving umbrellas, packing cubes, and portable chargers, are very popular and high-demand products on Shopify, because they can make travel experiences more enjoyable and hassle-free.
12. Home Office Essentials
The home office supplies market has seen remarkable growth, fueled by the widespread shift to remote work. This trend has been driven by the need for comfortable and efficient workspaces at home, leading to increased demand for specialized products.
Here are some ideas of home office essential products you could offer in your Shopify store:
- Ergonomic Desk Chairs
- Adjustable Standing Desks
- Noise-Canceling Headphones
- Wireless Keyboards
- Minimalist Desk Organizers
- Sleek Laptop Stands
Seize the opportunity to meet this demand by offering these sought-after items, helping remote workers create their ideal home office and driving your Shopify store’s success.
13. DIY Craft Supplies
With more people turning to creative hobbies for relaxation and self-expression, DIY craft supplies have seen a boom on Shopify.
Provide a range of crafting supplies, from knitting and crocheting to painting and jewelry-making kits, suitable for all skill levels and interests. Items such as beginner-friendly embroidery kits and colorful yarns with knitting needles are perfect for offering high-quality, affordable supplies that encourage creativity and experimentation.
14. Educational Toys and Games
Parents prioritize enriching their children’s educational experiences, making educational toys and games one of the bestselling categories on Shopify.
From STEM toys and puzzles to language learning games and interactive books, products that combine fun with learning are in high demand among consumers.
Consider providing engaging, age-appropriate toys such as programming robots that teach programming basics or geography board games, enabling kids to discover different parts of the globe.
15. Plant-Based Foods
As more people move toward plant-based diets for health, environmental, and ethical considerations, Shopify users have increasingly preferred plant-based foods.
According to Statista, the global plant-based food market is expected to reach 77.8 billion U.S. dollars in 2025.
From dairy alternatives, vegetarian snacks, and desserts, to tasty vegan products catering to the rising number of vegetarians and flexitarians, there’s an increasing demand for products that cater specifically to them.
Consider offering delicious yet nutritive vegan offerings such as dairy-free ice cream made of coconut milk or meatless patties made of pea protein.
16. Sustainable Fashion
As eco-consciousness rises, sustainable fashion is becoming a hot trend on Shopify. Shoppers are seeking out ethical products, from organic cotton apparel and eco-activewear to upcycled accessories and fair trade jewelry.
- Organic Cotton Clothing
- Eco-Friendly Activewear
- Upcycled Accessories
- Fair Trade Jewelry
- Upcycled Leather Handbags
- Organic Cotton Jeans
These items appeal to consumers’ sense of style and desire for responsible production practices.
By offering chic, sustainable options like vegan leather bags made from recycled materials or jeans made with eco-friendly farming methods, you can tap into this growing market and attract shoppers who value sustainability.
17. Self-Care Subscription Boxes
With self-care playing an increasingly significant role in our hectic modern lives, self-care subscription boxes have quickly become a top trend.
From skincare and bath products to candles and mindfulness tools, customers increasingly require monthly doses of relaxation and rejuvenation.
They want to buy customized boxes offering aromatherapy oils, herbal teas, guided meditation recordings, or natural cosmetics for relaxation and rejuvenation.
Consider providing customized subscriptions tailored to different preferences or lifestyles.
Offer customizable wellness or beauty boxes and aromatherapy oils combined with organic skincare.
18. Home Fitness Equipment
The health and fitness trend has led to a surge in home fitness equipment sales. Items like dumbbells, resistance bands, yoga mats, and cardio machines are highly sought after.
- Dumbbells
- Resistance Bands
- Yoga Mats
- Cardio Machines
Consider offering products that are both accessible and space-efficient, enabling customers to exercise with ease at home. Products such as foldable treadmills and adjustable dumbbells, which can be tucked away after use, are especially appealing to those looking to maximize their living space.
19. Eco-Friendly Cleaning Products
With consumers becoming more conscientious of conventional cleaning products’ environmental impacts, eco-friendly alternatives have gained greater demand.
From biodegradable detergents and natural disinfectants to reusable tools with zero-waste and zero-waste refills, shoppers increasingly desire products that provide adequate cleaning power without harming our planet.
Consider offering eco-friendly cleaners made of plant-based ingredients or packaged using sustainable materials.
For example, you can offer a multipurpose cleaner made from plant-based ingredients or bamboo dish brushes with replaceable heads.
These are just two ideas worth keeping on your shelf.
20. Handmade Home Decor
Handmade home decor is gaining popularity among consumers who value craftsmanship and authenticity. This category includes a variety of products that bring unique character and charm to any space.
- Handwoven Textiles
- Ceramic Vases
- Quilted Throw Blankets
For customers who cherish one-of-a-kind decor crafted by artisans, consider featuring items that highlight traditional techniques and celebrate the makers’ skills. Products like locally thrown ceramic vases or artistically quilted throw blankets are excellent examples of such unique handmade decor.
21. Mental Wellness Resources
Awareness of mental health issues is on the rise, making mental wellness resources increasingly important.
- Self-Help Books
- Guided Journals
- Meditation Apps
- Online Therapy Services
These products and services are in high demand as they support emotional well-being and aid in mental health recovery.
Consider offering a variety of resources, such as mindfulness journals with daily prompts or subscription-based therapy platforms featuring licensed counselors. These can provide valuable support to your customers during challenging times and assist them in making informed decisions for their mental health journey.
22. Wigs and Hair Extensions
Many people place great importance on their appearance, and accessories like wigs and hair extensions are often a key part of their look.
It’s becoming increasingly popular, and many people now commonly incorporate various head coverings into their daily attire. If you’re looking to tap into this market, consider launching a Shopify store filled with a variety of wigs and extensions.
Finding suppliers who provide high-quality products at affordable prices is crucial for a successful wig business. You can address this challenge by researching wholesale sites such as Alibaba and Made in China, or by reaching out to Vietnamese distributors like K-hair for potential partnerships.
Eastern Europen countries have suppliers for natural blond hair.
23. Fashion Sunglasses
Selling sunglasses on Shopify can be highly profitable, especially with the right approach and high consumer demand.
Starting a sunglasses business has several benefits. It’s a venture that requires minimal capital; you could begin with just a small investment. Additionally, there’s a strong market demand. Data from Google Keyword Planner indicates that monthly searches for “sunglasses” fall between 1 million and 10 million.
While not all searches may result in sales—some may be parents looking for children’s sunglasses—there’s a significant number of online shoppers actively seeking to purchase sunglasses.
By offering discounts, you can attract these potential customers and drive substantial sales for your business.
24. Wall Art and Poster Products
The painting market was valued at $48.50 billion as of 2021. According to Fortune Business Insights, a company that provides strategic market research, it will likely increase to \$72.61 billion in 2028.
It is expected to increase at a rate of 5.9 percent. One of the main reasons for this increase is the rising quantity of time that people spend in their homes, which increases the amount of money spent on making a cozy and attractive area. Other factors that are driving the market’s growth include:
The rapid growth of ecommerce platforms such as Shopify makes it much easier than ever before for artists to market their work online.
There is a growing demand for personalized interior decor that reflects the individuality and taste of each homeowner.
The rise of the real estate market has led to the need for more wall art pieces to be used in staging homes.
A few of the most well-known products that fall into this category are:
Acrylic prints
Canvas prints
Wooden-framed posters
Metal-framed posters
25. Vegan Products
The selling of vegan products through an Shopify store is a lucrative business particularly when you consider the increasing demand from consumers for green and sustainable products.
A sustainable and environmentally friendly e-commerce business is a great marketing and branding strategy.
Many millennials are eager to spend money on vegan and eco-friendly items, so there’s a rising need for such products and services. This is backed by a significant percentage of consumers, specifically Gen Z, who prioritize the environment in their purchases.
Vegan products aren’t limited to clothing items or food items. The sale of vegan pet products such as pet accessories is becoming quite popular. On your storefront, you can sell products that are made from animal-free products like cork-based hemp or hemp-based vegan leather. The possibilities are numerous.
26. Car and Bike Accessories
The market for bicycle and car accessories could be a great option to start an Shopify dropshipping company. You can find trendy products that will appeal to any kind of client, regardless of whether they bike or drive a vehicle.
Also, the bike accessories industry is expanding as well. Some of the top items for those who love cycling include tires repair kits, bike pumps, helmets for bikes, and bicycle locks.
Some of the products in this niche that can sell well and become top-selling products on Shopify are:
- Bike lights
- Helmets
- Locks
- Pumps
- Repair kits
- Water bottle holders
- Bike bags and panniers
- Cycling computers/GPS units
- Car phone mounts
- Seat covers and cushions
- Steering wheel covers
- Car cleaning kits
- Air fresheners
- Dashboard cameras
- Tire pressure gauges
- Jump starters
This is a great niche for those who are looking to market products on Shopify because people are fond of personalizing their cars and bikes to make them unique and efficient.
27. Wedding Dresses
The market for wedding gowns is growing, influenced by consumers’ changing fashion preferences, the impact of pop culture, and the latest trends in bridal attire.
Wedding dresses are visually attractive, which makes them perfect for marketing on social media platforms such as Instagram and Pinterest. Engaging content, stunning photos, and targeted ads will help attract brides-to-be to the Shopify store.
Wedding dresses can offer large profit margins, especially when you can procure or manufacture them reasonably. The esteem-building worth of wedding gowns and the emotional choice for brides everywhere typically create a substantial margin.
The global market value of wedding dresses was estimated to be worth 32.5 billion U.S. dollars in 2017, and was forecast to reach about 43.5 billion U.S. dollars by 2022.
The market for wedding dresses is a great place to target niches. Think vintage designs, plus-sized dresses made of sustainable materials, or even custom-made gowns. Focusing on a specific area will help you distinguish yourself in a competitive market and attract the right buyers.
28. Drinkware
Raise a glass to the booming market of insulated tumblers. Inspired by viral sensations like the Stanley Quencher, these robust cups come with straw-friendly lids and sturdy construction, positioning them as high-end, trending products.
Tumblers, serving as eco-friendly and practical water containers, are projected to hit a market value of $1.9 billion by 2028, growing at a compound annual rate of 8.8%.
Shot glasses have also seen a surge in popularity, becoming highly sought-after items. They’re easy to ship and maintain appeal throughout the year.
When selling drinkware online, focus on niche-specific long-tail keywords that shoppers are searching for. For instance, “tequila shot glasses” garner 4,400 searches per month, “tall shot glasses” attract 2,400, while “cool shot glasses” receive 3,600.
Specializing in a particular type of product by narrowing your focus can help your store stand out.
Consider private labeling as a strategy for selling tumblers and shot glasses. This approach involves partnering with manufacturers to brand common items with your label.
29. Perfume and Cologne
The fragrance industry is undergoing a shift. Consumers are moving away from mass-market, gendered fragrances and toward androgynous premium, natural, and personalized scents.
Consumer searches for perfumes and colognes often contain brand and product names, which makes search engine optimization a key strategy for fragrance businesses. Product pages and blog posts need to feature useful, descriptive content to be discoverable in search results.
For a unique spin on a scent business, you could create a B2B ecommerce website and produce fragrances for companies. Businesses like hotels and restaurants often use sensory marketing to enhance their customer experience and associate their brand with a pleasing aroma.
Westin Hotels’ White Tea room fragrance is so popular that it’s now sold to consumers, as are the infamous signature scents of retail stores Abercrombie and Victoria’s Secret.
30. Yoga Mats
In light of the rising number of the number of heart attacks, as well mental issues the benefits of yoga and fitness are becoming more popular. Due to the rising popularity of yoga, there’s an increase in demand of yoga mats.
The information taken from Google Trends also proved that the demand for yoga mats has increased in the past few years. The yoga mat market is projected to grow to $17 billion by 2025.
Due to the growing demand, yoga mats are likely to experience a steady demand for mats. Yoga mats cost around $15, on average. This is the reason we keep yoga mats on the list.
Strategies for Selling Top Products on Shopify
Selling top products on Shopify is a game-changer. But it’s not just about having the hottest items in your store.
To crush it, it’s crucial to optimize your Shopify store. This involves crafting a smooth shopping journey that leads visitors from browsing through to purchase.
Optimizing Your Shopify Store
First, ensure your store’s navigation is intuitive and user-friendly. Use high-quality product images and write descriptions that sell the benefits. Display your shipping and return policies to build trust.
Pay attention to your checkout process. Keep it smooth and mobile-friendly to minimize abandoned carts. Elevating your store’s user experience will turn more visitors into customers.
Implementing Effective Marketing Strategies
Next, let’s talk marketing. You must know about your top-selling products to drive traffic and sales. Harness the power of search engine optimization to help shoppers find you online.
Create engaging social media campaigns that showcase your products’ value. Build an email list and nurture those relationships with personalized offers.
And feel free to partner with influencers in your niche. Their endorsement can skyrocket your brand’s visibility and credibility.
Enhancing Customer Experience
Finally, remember that your job isn’t done once the sale is made. Providing top-notch customer service is critical to turning one-time buyers into lifelong fans.
Be responsive and helpful, whether it’s answering questions or resolving issues. Consider offering live chat or a dedicated support line. And go above and beyond with thoughtful touches, like a handwritten thank-you note or a surprise gift with purchase.
Creating a memorable experience will earn loyal customers who can’t wait to buy from you again.
Choosing the Right Niche
When selling on Shopify, picking the right product niche can make or break your success.
Trust me, I’ve been there.
It’s tempting to want to sell everything under the sun. But trying to please everyone often means pleasing no one. Instead, zoom in on a specific target audience and cater to their unique needs and preferences. It could be eco-conscious millennials looking for sustainable fashion, or busy parents seeking educational toys for their kids.
You can tailor your products and messaging to resonate with your ideal customers by niching down. You’ll face less competition and build a loyal following faster. So, how do you choose a winning product niche? Start by considering your passions and expertise. It’s much easier to sell products you genuinely believe in.
Then, do your research. Look for gaps in the market that you could fill. Analyze your potential competitors and identify ways to differentiate yourself. And don’t be afraid to test and pivot as you go. The beauty of Shopify is that you can start small and scale up as you gain traction.
Dropshipping Top Selling Products
Want to know one of my favorite ways to sell top products on Shopify? Dropshipping.
With this fulfillment method, you don’t have to worry about stocking inventory or shipping orders. Instead, you partner with a supplier who handles everything for you. That means you can offer a wide range of products without the upfront costs or logistical headaches.
Talk about a game-changer for entrepreneurs on a budget. Of course, the key to a successful dropshipping business is finding reliable suppliers with high-quality products. You don’t want to disappoint your customers with long shipping times or shoddy merchandise. Start your search on reputable marketplaces like AliExpress or Oberlo.
Look for suppliers with good ratings, responsive communication, and a track record of timely fulfillment.
You can also contact suppliers directly to negotiate better rates or customize products with your branding.
Building solid relationships with your suppliers can give you a competitive edge. Remember, even though you’re not handling the products yourself, you’re still responsible for your customers’ satisfaction. Make sure to vet your suppliers carefully and have clear policies in place for returns and refunds.
Maximizing Profit Margins
At the end of the day, selling on Shopify is all about making that money. And one of the best ways to boost your bottom line is by maximizing your profit margins.
But how do you strike that balance between pricing competitively and still turning a profit?
It starts with knowing your numbers inside and out. Ensure you understand all your costs, from product sourcing to shipping and marketing. Remember to factor in your own time and labor, too. Once you have a handle on your expenses, you can start strategizing ways to increase your margins.
One approach is negotiating better rates with suppliers, especially if ordering in bulk. You could also experiment with bundling products or creating special promotions to incentivize larger orders. Or consider adding high-margin items like accessories or digital products to your lineup.
Another tactic is driving repeat business through excellent customer service and targeted marketing. Retaining existing customers is much more cost-effective than acquiring new ones. And feel free to regularly review and adjust your pricing strategy based on market trends and your data.
The key is to stay agile and adaptable.
Remember, maximizing your profit margins is an ongoing process. But by staying on top of your numbers and being strategic about pricing and promotions, you can build a thriving Shopify business for the long haul.
Key Takeaway
To dominate Shopify in 2024, nail your store’s user experience, ace marketing with SEO and social media, excel in customer service for repeat business, pick a niche you’re passionate about for less competition, try dropshipping to cut costs without handling stock yourself, and always aim to boost profit margins by knowing your numbers and being strategic.
Building Brand Recognition
Establishing a strong, recognizable brand is crucial for Shopify’s long-term success.
You’ve got to develop a consistent visual identity across your store, social media profiles, and marketing materials, using memorable logos, colors, and messaging that resonate with your target audience.
By regularly engaging with customers through social media, email newsletters, and other channels, Shopify sellers can foster community and loyalty around their brand, encouraging repeat business and word-of-mouth referrals.
Leveraging Social Media for Brand Building
Social media platforms like Instagram, TikTok, and Facebook are powerful tools for building brand recognition and connecting with your target audience.
Consistently posting high-quality, engaging content showcasing your products, values, and personality can help attract and retain followers interested in your offer.
Collaborating with influencers or running social media contests can also help increase your brand’s visibility and reach.
Creating a Memorable Brand Identity
Your brand identity encompasses all the visual and verbal elements that make your business unique and recognizable, such as your logo, color scheme, typography, tone of voice, and messaging.
Investing time and resources into developing a cohesive, memorable brand identity can pay off in the long run by making your business stand out in a crowded market and building trust with your target audience.
Consider working with a professional designer or branding expert to create a visual identity that accurately reflects your brand’s personality and values.
Styling Ahead of Fashion Trends
For Shopify merchants selling clothing and accessories, staying up-to-date with the latest fashion trends is essential for remaining competitive and appealing to style-conscious consumers.
This involves regularly researching emerging trends, attending industry events, and monitoring social media influencers and fashion bloggers to identify popular styles and products.
By quickly adapting to changing trends and offering a curated selection of fashionable items, Shopify sellers can position themselves as go-to destinations for on-trend fashion.
Adapting Your Product Catalog to Changing Trends
One of the keys to success in the fast-paced world of fashion ecommerce is quickly pivoting your product offerings to align with current trends.
This might involve adding new top-selling products to your catalog, discontinuing slow-selling products, or adjusting your marketing and merchandising strategies to highlight trending styles. Tools like Google Trends and social media analytics can help you stay on top of what’s popular in the clothing market and make data-driven decisions about what to sell.
Collaborating with Fashion Influencers
Partnering with fashion influencers and bloggers can be a highly effective way to promote your brand and top-selling products to a style-savvy audience.
Look for influencers whose aesthetic and values align with your own and who have an engaged following that overlaps your target customer base.
You could offer influencers free products in exchange for honest reviews and social media posts or collaborate on a capsule collection or limited-edition item to generate buzz and drive sales.
Dario's Summary
There you have it, folks – the cream of the crop, the top-selling products on Shopify that are making waves and raking in the dough. From pet accessories to eco-friendly essentials, these trending items prove that there’s a niche for everyone in the wild world of ecommerce.
Don’t just take my word for it. The real magic happens when you take these insights and run with them. Put your spin on one of the top-selling products, get creative with your marketing, and watch your Shopify sales soar.
Start today!
Remember, ecommerce success is all about staying ahead of the curve, listening to your customers, and never being afraid to try something new. So go forth, savvy entrepreneur, and make your mark on the Shopify scene. The world of top-selling products is your oyster!
