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Hubspot vs Hootsuite: A Comprehensive Comparison (2024)

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Introduction to Hubspot vs Hootsuite

Two names frequently stand out in digital marketing and social media management: Hubspot vs Hootsuite. Both platforms offer robust features for managing marketing campaigns, engaging with customers, and analyzing performance. However, they cater to different needs and have distinct advantages and drawbacks. This blog will provide a detailed comparison of Hubspot vs Hootsuite, helping you decide which tool best suits your business needs.

Overview of Hubspot

Hubspot is a comprehensive inbound marketing, sales, and customer service platform. It integrates various functions, including email marketing, social media management, content management, and CRM, into a single platform. Hubspot is designed to help businesses attract visitors, convert leads, and close customers.

comparing hubspot vs hootsuite

Key Features of Hubspot

  • CRM Integration: Hubspot’s CRM is fully integrated, providing a seamless flow of information across marketing, sales, and customer service teams.
  • Email Marketing: Advanced tools for creating, sending, and analyzing email campaigns.
  • Content Management: A user-friendly CMS for creating and managing website content.
  • Social Media Management: Tools for scheduling and publishing social media posts across multiple platforms.
  • Analytics: Detailed analytics and reporting tools to track performance and ROI.

Overview of Hootsuite

Hootsuite is a widely used social media management platform that allows users to manage multiple social media accounts from a single dashboard. It is primarily focused on social media scheduling, monitoring, and analytics.

Key Features of Hootsuite

  • Social Media Scheduling: Schedule posts across various social media platforms.
  • Social Media Monitoring: Monitor social media channels for mentions, keywords, and trends.
  • Analytics: Generate reports to measure social media performance and engagement.
  • Team Collaboration: Tools for team collaboration and approval workflows.
  • Integrations: Integrates with various third-party tools and apps.

Hubspot vs Hootsuite – Feature Comparison

Here is a detailed comparison of Hubspot vs Hootsuite based on their key features:

Feature Hubspot Hootsuite
CRM Integration Fully integrated CRM No CRM
Email Marketing Advanced tools for email campaigns Limited functionality
Content Management User-friendly CMS No CMS
Social Media Management Basic scheduling and publishing Comprehensive scheduling and monitoring
Analytics Detailed analytics and reporting Social media performance reports
Team Collaboration Tools for collaboration across teams Team collaboration tools
Integrations Integrates with various third-party tools Extensive third-party integrations

Hubspot vs Hootsuite - History and Ownership


Hubspot was founded in June 2006 by Brian Halligan and Dharmesh Shah, who met as graduate students at the MIT Sloan School of Management. The company was born out of the realization that traditional marketing methods were becoming less effective and that a more inbound-focused approach was needed.

Ownership Structure: Hubspot is a publicly traded company. It went public on October 9, 2014, with an initial public offering (IPO) on the New York Stock Exchange (NYSE) under the ticker symbol HUBS.

Founders and Key Figures:

– Brian Halligan: Co-founder and Executive Chairman, known for his work in promoting the concept of inbound marketing.
– Dharmesh Shah: Co-founder and CTO, a prominent figure in the startup community and an advocate for inbound marketing strategies.
Hubspot’s journey from a startup to a leading player in the marketing software industry has been marked by continuous innovation and growth. The company’s mission to help businesses grow better by providing integrated software solutions has resonated with a global audience.


Hootsuite was founded in 2008 by Ryan Holmes in Vancouver, Canada. The platform was initially developed as an internal tool at Holmes’ digital services agency, Invoke Media, to manage multiple social media accounts. Recognizing the broader potential, Holmes spun off Hootsuite as a separate company.

Ownership Structure: Hootsuite is a privately held company. While there have been discussions and speculation about a potential IPO, Hootsuite remains privately owned.

Founder and Key Figures:

– Ryan Holmes: Founder and former CEO, now Chairman. Holmes is a serial entrepreneur and a vocal advocate for social media and digital marketing.
– Tom Keiser: CEO since July 2020, bringing extensive experience in scaling technology companies.

Hootsuite’s growth has been driven by its focus on social media management and its ability to adapt to the evolving needs of digital marketers. The company has expanded its offerings through strategic acquisitions and continuous platform enhancements.

Hubspot vs Hootsuite - Statistics and Market Data

Understanding the market position of Hubspot and Hootsuite can provide valuable insights. Here are some relevant statistics:

Hubspot Statistics
  1. Customer Base: As of 2023, Hubspot has over 135,000 customers in more than 120 countries. This widespread adoption highlights its global appeal and effectiveness across various industries.
  2. Revenue Growth: Hubspot reported a revenue of $1.37 billion in 2022, reflecting a significant growth from previous years. This growth trajectory indicates the increasing demand for comprehensive marketing solutions.
  3. Market Share: Hubspot holds a significant market share in the marketing automation sector. According to a report by Datanyze, Hubspot leads the market with a share of 30.12%, far ahead of its competitors.
  4. Customer Satisfaction: Hubspot maintains a high customer satisfaction rate, with a Net Promoter Score (NPS) 61. This score indicates strong customer loyalty and satisfaction.
  5. Employee Growth: Hubspot has over 6,000 employees worldwide, a testament to its expansive operations and commitment to growth.
  6. CRM Adoption: Hubspot’s CRM is utilized by over 100,000 businesses, making it one of the most popular CRM solutions in the market.
Hootsuite Statistics
  1. User Base: Hootsuite boasts over 18 million users worldwide. This extensive user base includes many businesses, from small startups to large enterprises, demonstrating its versatility and scalability.
  2. Fortune 1000 Companies: More than 800 of the Fortune 1000 companies use Hootsuite, underscoring its reliability and effectiveness for large enterprises.
  3. Revenue: Hootsuite generated approximately $150 million in revenue in 2022. While smaller than Hubspot’s, this revenue reflects Hootsuite’s focused niche in social media management.
  4. Market Share: According to Datanyze, Hootsuite dominates the social media management tools market with a share of 20.83%. This leadership position highlights its stronghold in the space.
  5. Customer Satisfaction: Hootsuite enjoys a solid customer satisfaction rate, with a Net Promoter Score (NPS) of 47. While lower than Hubspot, this score still indicates good customer loyalty and satisfaction.

Employee Count: Hootsuite employs over 1,500 globally, indicating a well-established operational base and support infrastructure.

Hubspot vs Hootsuite - Comparative Insights
  • Adoption Rate: Hubspot’s adoption rate in the marketing automation sector is higher than that of Hootsuite in social media management. This reflects Hubspot’s broader feature set and integration capabilities.
  • Market Focus: While Hubspot leads in marketing automation, Hootsuite is the preferred choice for businesses heavily reliant on social media management.
  • Revenue: Hubspot’s higher revenue indicates a broader market reach and a higher average customer spend, likely due to its comprehensive suite of tools.
  • Customer Satisfaction: Both platforms enjoy high customer satisfaction, but Hubspot’s slightly higher NPS suggests a marginally better customer experience.
Personal Experience with Hubspot

In my experience, Hubspot excels in providing a comprehensive suite of tools for inbound marketing. The CRM integration is particularly valuable, ensuring seamless data flow between marketing and sales teams. The email marketing tools are robust, allowing for detailed segmentation and personalization. However, the social media management features are limited compared to Hootsuite.

Personal Experience with Hootsuite

Hootsuite’s strength lies in its social media management capabilities. The ability to schedule posts across multiple platforms from a single dashboard is a significant time-saver. The social media monitoring tools are also highly effective, allowing me to stay on top of trends and engage with my audience in real time. However, the lack of CRM and limited email marketing features mean that Hootsuite is best used with other tools.

Motivating Your Choice

Choosing between Hubspot vs Hootsuite depends on your specific needs. If you focus on inbound marketing and require a comprehensive solution that integrates CRM, email marketing, and content management, Hubspot is a clear choice. On the other hand, if social media management is your primary concern, Hootsuite offers unparalleled scheduling, monitoring, and analytics tools.

Dario's Analysis

Having used both Hubspot and Hootsuite extensively, I’ve gathered several key takeaways and insights that might help make an informed decision when choosing between Hubspot vs Hootsuite.

Key Takeaways
  • Integration Needs: If you require seamless integration across marketing, sales, and service teams, Hubspot’s fully integrated CRM is a substantial advantage.
  • Social Media Focus: Hootsuite’s scheduling and monitoring capabilities are unmatched for businesses heavily focused on social media.
  • Comprehensive Marketing: Hubspot offers a more comprehensive marketing suite, making it suitable for inbound marketing strategies.
  • Third-Party Integrations: Hootsuite’s extensive third-party integrations can complement existing tools, offering flexibility.

Hubspot vs Hootsuite - Insights and Tips

Assess Your Priorities

When picking between Hubspot vs Hootsuite, determine whether your priority is inbound marketing (Hubspot) or social media management (Hootsuite).


Consider the scalability of each platform based on your business growth projections.

Training and Support

Both platforms offer training and support, but assessing which aligns better with your team’s skill set and needs is crucial.

Budget Constraints

Evaluate your budget constraints and determine which platform offers the best value for your investment. Hubspot can become expensive with premium features, while Hootsuite offers more affordable options for social media management. This might be the deciding factor in Hubspot vs Hootsuite discussion. 

Integration Needs

Examine your existing tools and software to see which platform integrates better with your current setup. Hubspot has strong integrations with marketing and sales tools, while Hootsuite excels in social media platform integrations.

Feature Utilization

Consider which platform’s features you are more likely to use extensively: Hubspot vs Hootsuite. If you need a comprehensive marketing suite, Hubspot is ideal. If your primary need is social media scheduling and monitoring, Hootsuite is the better choice.

User Experience

Assess the user experience of both platforms. Hubspot is known for its clean, user-friendly interface but may have a learning curve due to its wide array of features. Hootsuite offers an intuitive dashboard for social media management but can become complex with heavy usage.

Hubspot vs Hootsuite – Long-term Strategy

Think about your long-term digital marketing strategy. Hubspot is well-suited for businesses focusing on inbound marketing, lead nurturing, and customer relationship management. Hootsuite is better for companies prioritizing social media engagement and real-time interaction with their audience.

Team Collaboration

Evaluate your team’s collaboration needs. Hubspot offers features for collaboration across marketing, sales, and service teams, while Hootsuite provides robust team management tools for social media workflows.

Analytics and Reporting

Consider the depth and type of analytics and reporting you need. Hubspot provides comprehensive analytics across all its tools, while Hootsuite focuses on social media performance reports.

Mobile Accessibility

If mobile access is important for your team, compare the mobile app capabilities of both platforms. Hubspot’s mobile app allows access to CRM, email marketing, and other features, while Hootsuite’s app is strong in social media management on the go.

Customer Base and Industry

Look at the customer base and industries served by each platform. Hubspot is widely used across various industries for inbound marketing, whereas Hootsuite is popular among businesses with a strong focus on social media presence. This is one of the crucial differences between Hubspot vs Hootsuite. 

Flexibility and Customization

Consider the flexibility and customization options of each platform. Hubspot allows for extensive customization of marketing campaigns and CRM workflows. Hootsuite offers flexible scheduling and monitoring options tailored to your social media strategy.

Feedback and Reviews

Research customer feedback and reviews for both platforms. Understanding the experiences of other users can provide valuable insights into the strengths and weaknesses of each tool.

Security and Compliance

Evaluate the security features and compliance standards of both platforms, especially if you handle sensitive customer data or operate in a regulated industry.

These tips and insights should help you make a more informed decision when choosing between Hubspot vs Hootsuite, ensuring the platform you select aligns with your business goals and operational need.

By weighing these factors, you can make a well-informed choice between Hubspot vs Hootsuite, ensuring the selected platform aligns with your business objectives and operational requirements.


  • Hubspot: A comprehensive inbound marketing, sales, and customer service platform integrating CRM, email marketing, content management, and social media management.
  • Hootsuite: A social media management platform focused on scheduling, monitoring, and analytics for multiple social media accounts.
  • Yes, many businesses use both platforms together. Hubspot can handle inbound marketing, email campaigns, and CRM, while Hootsuite manages social media scheduling and monitoring.
  • Hubspot: Provides advanced email marketing tools, including detailed segmentation, personalization, and analytics.

Hootsuite: Offers limited email marketing functionality and is not focused on this aspect.

  • Hubspot: Yes, Hubspot is publicly traded on the New York Stock Exchange (NYSE) under the ticker symbol HUBS.
  • Hootsuite: No, Hootsuite is a privately held company and is not publicly traded.
  • Hubspot: Holds a significant market share in the marketing automation sector with a revenue of $1.37 billion in 2022.
  • Hootsuite: Dominates the social media management tools market with a revenue of approximately $150 million in 2022.
  • Hootsuite: Excels in social media management with comprehensive scheduling, monitoring, and analytics tools.
  • Hubspot: Provides basic social media management features but is not as robust as Hootsuite in this area.
  • Hubspot is ideal for businesses looking for an all-in-one inbound marketing solution that includes CRM, email marketing, content management, and basic social media management.
  • Hootsuite is best suited for businesses that require extensive social media management capabilities, including scheduling, monitoring, and analytics across multiple social media platforms.
  • Hubspot: Has a higher customer satisfaction rate with a Net Promoter Score (NPS) of 61.
  • Hootsuite: Maintains a solid customer satisfaction rate with an NPS of 47.
  • Yes, both platforms offer analytics and reporting. Hubspot provides detailed analytics across all its tools, while Hootsuite focuses on social media performance reports.
  • Hubspot: Employs over 6,000 people worldwide, reflecting its expansive operations.
  • Hootsuite: Has over 1,500 employees globally, indicating a well-established support infrastructure.
  • Hubspot: Yes, Hubspot provides tools for collaboration across marketing, sales, and service teams.
  • Hootsuite: Yes, Hootsuite offers team collaboration tools and approval workflows, which are particularly useful for social media management teams.
  • Assess Your Needs: If your priority is inbound marketing and a comprehensive suite that integrates CRM, email marketing, and content management, choose Hubspot. Hootsuite is the better option if you focus on social media management, scheduling, and monitoring.
  • Hubspot: Integrates with a variety of third-party tools, especially those related to marketing, sales, and customer service.
  • Hootsuite: Offers extensive third-party integrations, particularly with social media platforms and related tools.
  • Hubspot: Offers a free version with basic features and a free CRM. They also provide trial periods for their premium plans.
  • Hootsuite: Offers a free plan with limited features and a 30-day free trial for their premium plans.
  • Hubspot: Known for its clean and user-friendly interface, although the wide array of features can have a learning curve.
  • Hootsuite: Features a dashboard that consolidates all social media accounts, making it intuitive for social media management, though it can become complex with heavy usage.
  • Hubspot: Provides extensive customer support, including a knowledge base, community forums, and 24/7 customer service for premium users.
  • Hootsuite: Offers various support options, including a help center, community forums, and priority support for higher-tier plans.
  • Hubspot: Can be cost-effective with its free CRM and marketing tools, but premium features can get expensive.
  • Hootsuite: Offers affordable plans for small businesses focused on social media management, with scalable options as needs grow.
  • Hubspot: Offers a wide range of free training and certification programs through Hubspot Academy, covering inbound marketing, sales, and more.
  • Hootsuite: Provides training and certification programs through Hootsuite Academy, focusing primarily on social media marketing and management.
  • Hubspot: Yes, Hubspot offers features for team collaboration, user roles, and permissions to manage multiple users effectively.
  • Hootsuite: Yes, Hootsuite provides team management features, including user roles, permissions, and approval workflows for collaborative social media management.
  • Hubspot: Regularly updates its platform with new features, improvements, and integrations to stay competitive in the market.
  • Hootsuite: Frequently releases updates and new features, particularly in response to changes and trends in social media platforms.
  • Hubspot: Offers a mobile app that provides access to CRM, email marketing, and other core features, though some functionalities may be limited compared to the desktop version.
  • Hootsuite: Provides a robust mobile app that allows users to schedule, monitor, and engage with social media posts on the go.
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