Starting a Shopify online store in 2024. to sell the best-selling products on Shopify is a smart move. But remember that customer preferences for sustainability, innovation, and personalization shape the market.
E-commerce is evolving, making it easier for sellers to track product performance and customer behavior and offering various payment options.
To succeed with an automated business on Shopify, it’s crucial to know which products to offer and stay ahead of trends.
In this article, I’ll share the best-selling products on Shopify in 2024. These products meet consumer demands and inspire entrepreneurial growth.
Mastering Shopify: Leveraging Top-Selling Products for Success
While e-commerce platforms like Amazon and eBay connect buyers to seller’s websites, Shopify allows shop owners to manage their sales.
To succeed on Shopify, offering popular items, best sellers, or products with low competition is crucial.
One of Shopify’s key benefits is its marketing capabilities. Instead of wasting money on hard-to-sell products, you can focus on easy-to-sell ones, making your entrepreneurial journey much smoother.
What are the Best-Selling Products on Shopify in 2024?
There are many lists on the internet of the top 2024 most-seller Shopify products.
To make the list, I incorporated categories of products that appear to be appearing on different lists, especially those from the Shopify marketplace within the marketplace itself.
I examined Shopify`s top items for the year 2024, Shopify dropshipping products, and the most popular dropshipping areas for 2024 on Shopify to create an unofficial list, not in any specific order, of the most popular product categories that will, in my experience, sell well in 2024.
1. Digital Products
You can also sell digital goods alongside physical items sold in Shopify stores.
Digital products include software, online services, and downloadable files, such as e-books, digital art, videos, music clips, some courses or NFTs, and non-fungible tokens (NFTs). These products are favorites among clients because they can access them at the time of purchase.
This method reduces the need for physical inventory and decreases overhead expenses. Selling digital products could significantly increase profits since no manufacturing or shipping expenses are involved.
2. Vegan Products
Offering vegan-friendly products at the Shopify store is lucrative, particularly when considering increasing customer interest in green and sustainable products.
E-commerce sustainable for the environment is a great marketing and branding strategy. Most millennials want to pay more for eco-friendly vegan products, which means a rising demand for these products and services. This is backed by a large percentage of the market, specifically Gen Z, who prioritize sustainable purchasing when they make purchases.
However, vegan products don’t just include clothing or food. Offering vegan pet accessories has gained a lot of attention. Your online automated business idea can sell products made of animal-free materials like hemp and cork-based leather. There are a myriad of options.
3. Clothing for Children
Kids’ clothing is an increasingly popular item sold offline and in brick-and-mortar stores.
This market segment is always popular as parents and their families constantly seek top-quality, modern, fashionable clothing choices for children. If you use the proper method of marketing branding and branding for your product offerings, you will be able to profit from this lucrative market.
Offering distinctive designs, organic materials, or customized choices can help set your Shopify store apart from other stores in this highly competitive marketplace.
If you are looking to market products that are in enormous demand from customers, children’s clothes are an ideal option right now.
4. Accessories for Bikes and Cars
5. Home Accessories and Home Decor Products
The market for home decor is booming and expanding, and many buyers are looking to customize their homes. The broad range of styles and products allows sellers to target certain segments.
In 2024, consider selling decor or home accessories that are in line with current trends, such as eco-friendly and sustainable products, simple designs for smart home devices, and customized products.
Furthermore, products that complement homes and offices, indoor plants and garden accessories, and décor that is culturally influenced could become attractive to those who want to design stylish and comfortable living spaces.
6. Personal Care and Beauty Products
The most popular health and personal care products included jade rollers, yoga mats, fasting tea, and acne-related patches.
This year’s hot products are eyelash-related accessories and hair care products like shampoos. It isn’t easy to imagine when products for health and beauty will be less sought-after.
If you have the proper marketing strategy, like YouTube videos or partnerships with bloggers who are interested in beauty, such as health and beauty products, you can sell them online via a Shopify store, which is even more profitable.
7. Pet Products and Accessories
Offering pet-related products or accessories via Shopify is an excellent idea because the pet industry experiences constant sales growth and high consumer engagement.
With growing pet ownership and owners’ eagerness to spend money on their favorite pets, providing exclusive, high-end pet accessories could be a huge success. Dedicated pet owners always seek products to improve their pets’ well-being, health, and appearance.
Various options are available that make it easier to choose a particular segment to concentrate on and the chance to establish an online brand with a strong reputation.
8. Hobbies and Leisure
Products for leisure and hobbies are a classic category, just like personal care items.
This niche attracts people who are devoted to investing in their interests. You can create a loyal customer base by focusing your marketing efforts and offering carefully curated products. This industry is often characterized by customers returning to purchase and high engagement, making it a profitable niche ideal for Shopify sellers.
In 2024, Shopify’s best leisure and hobby products should be based on items related to new trends and consumer preferences.
Look at products from DIY craft kits and crafts, home fitness equipment, outdoor and adventure equipment, educational toys and games for people of all age groups, technology gadgets for those who love to play, and eco-friendly leisure products.
These categories correspond with the rising demand for personal growth, well-being, environmental sustainability, and time spent at home or outdoors.
9. Home Office Equipment and Consumer Electronics
In the last few years, Shopify businesses offering home office equipment have experienced constant demand. This is mainly due to the shift in our operating model.
Hybrid or home office models are more popular, so customers are more inclined to invest in home office equipment.
Consumer electronics online stores also offer cameras, cables, LED projectors, and smartwatches. In addition to finding the best product, Shopify proprietors must identify the intended audience and market directly to them.
For instance, the needs of gamers, parents working from home, or college students are entirely different.
10. Phone Accessories
The popularity of smartphones today has turned into a massive industry.
Therefore, smartphone accessories should be a separate category in the top list of items most popular on the Shopify store.
If you cannot determine what you should sell on Shopify, smartphone accessories are an excellent choice, as they are frequently utilized.
Smartphone accessories are a necessity for everyday use and life, and they are experiencing an increasing growth rate. The global mobile phone accessories market is expected to be 413.2 billion U.S. dollars by 2030.
The market is extremely competitive, but if you would like to stand out, you can consider customizing accessories for smartphones—an easy but effective method of building relationships with customers and increasing sales.
11. Wedding Dresses
The market for wedding dresses is growing, driven by the evolution of consumers’ preferences, the influence of pop culture, and new trends in bridal style.
Wedding dresses are attractive visually, which makes them perfect for promoting your business on social media platforms such as Instagram and Pinterest. Engaging content, stunning photos, and targeted ads can attract brides-to-be to the Shopify store.
Wedding dresses can offer large profit margins, especially when they can be found or made economically. The value attributed to wedding dresses, combined with the emotional decision to purchase for many brides, generally results in a substantial markup.
The wedding dress market is a great place to target niches. Think vintage designs, eco-friendly materials, plus-size gowns, or custom-designed gowns.
A niche-specific focus helps you distinguish yourself in a competitive market and attract the most appropriate clients.
12. Books and Records
Books have been at the top of lists since 2022. The U.S. publishing industry’s net earnings are estimated to be $25.71 billion. This market experienced an exponential growth rate between 2022 and 2023, with an increase of more than 20% in the global demand for print books and a 335% rise in ebooks.
Records: The worldwide record market is $1.3 billion, and it’s growing. Therefore, selling vinyl LPs and CDs could be a lucrative niche when you begin your business.
Naturally, classic recordings and books have firmly claimed their place among the most sought-after items for sale on the internet, and we can expect to observe this trend.
13. Eco-Friendly Products
With the increasing emphasis on environmental sustainability and sustainability Eco-friendly products are now highly sought-after.
Reusable water bottles aid in reducing single-use plastic waste. Likewise, bamboo toothbrushes are a green alternative to plastic toothbrushes.
Sustainable clothing fulfills those who are conscious of their environment’s needs for eco-friendly clothing choices.
14. Sell Jewelry
Jewelry is timeless, and customers of all ages love the chance to express their personalities through stylish accessories.
Be it necklaces, earrings, or bracelets, Shopify provides an excellent platform to connect with a worldwide market of people who want to boost their appearance by wearing jewelry.
Shopify’s wide reach and easy-to-use features make it a desirable option for jewelry designers and consumers.
15. Candles
Are you thinking about starting an online candle business?
According to estimates, the global candle market exceeds $10 billion.
Candles aren’t limited to homes; they’re used in spas for aromatherapy treatments and restaurants to create a cozy ambiance.
Google Trends shows solid global interest in “homemade candles,” with, for some reason, New Zealand being an incredibly active market. Homemade candles are easy to produce, and thus an excellent first business venture—even nine-year-olds have found them successful!
How to Find the Best Products to Sell on Shopify?
This is a good question.
What’s the most effective product? Is it the one that’s in great demand, the one with low competition, or perhaps both? The answer is yes and no.
The top products can be described using a variety of standards. So, let’s take a look at the different ways to think about them.
Unique Value Proposition
Choose products that create a distinctive worth proposition on the marketplace.
This could be in the form of better quality, lower prices and sustainability, or other characteristics that set your product apart from the competition.
Unique offerings can draw customers in and help establish your brand’s image.
Profitability
The “best” product should have a high margin of profit.
That means that the costs of selling the item (including manufacturing, acquiring transportation, and other expenses) must be minimal compared to selling to ensure a decent profit.
Items with higher margins or that are cheaply procured while still delivering the highest quality are more viable over the long term.
Scalability
The most effective products adapt to your business’s needs.
Consider the ease with which you can find, store, and ship your items when your company expands. Certain products may be simple to offer in limited amounts, but they become more difficult logistically when sales grow.
High Demand
Items that meet a current trend or market demand are usually considered the top selections. Consumers are constantly searching for these items, which can increase sales and more traffic.
Using tools such as social media insight and market research reports could help identify popular items in a national or international market.
Competitor Analysis
Investigate similar Shopify businesses and eCommerce platforms operating within your niche.
Take note of your competitors’ products and assess which ones appear successful. Review customer feedback for insights into customers’ appreciation or dislike of competing products.
It can be challenging to find an area with no competition or niches with less competition that can be deemed “best” because you’ll have an increased chance of being noticed. Analyzing competition can assist in identifying areas where you can differentiate your product and brand.
Marketing Ease
Certain types of products naturally allow for more efficient marketing strategies, such as captivating images appealing to social media or through storytelling.
Products that are easy to market could result in more sales and engagement.
Interest and Passion
It is beneficial to think about selling products that truly appeal to you or match your interests.
Your passion for the products you sell will not only increase the enjoyment of your business but also allow for you to engage with your intended customers on a personal level, which can boost the sales of your brand and boosting loyalty.
Make use of Product Research and Search Tools
One solution is to utilize tools for researching products, such as MrQual and tools for searching, such as Google Trends and YouTube.
When people search for certain terms online, they become trending. The results of these searches give an accurate picture of what is getting popular locally or globally.
Review Trends on Social Media
It is advisable to examine hashtags, influencers, and popular posts on social media since these are not just places for sharing personal pictures and thoughts but also practical selling tools.
Specific social media platforms, such as Pinterest, will provide their latest trends, which could give you some great product ideas.
Use Other Platforms Bestseller Tabs
Another method is to use other e-commerce platforms, such as eBay, Alibaba, or Amazon’s bestsellers tab, to understand the most popular products sold on Amazon’s catalogs and stores.
Find the Latest News
Another option is to check out the news with a trend that could provide insight into the items that will be popular. An example could be yoga mats.
The market for yoga mats will grow to $13.49 billion by 2025 due to the public’s increasing awareness of health issues associated with them.
Products That Are Banned on Shopify
Countless items can be sold on Shopify.
However, before starting your online shop, it’s essential to know which products are not allowed on the platform.
Shopify’s Acceptable Use Policy prohibits selling items that promote child exploitation, bullying, harassment, threats, defamation, hate speech, illegal activities, deceitful practices, self-harm, and terrorism.
These rules help protect the Shopify community and ensure a safe shopping and selling environment.
Additionally, Shopify protects customers from:
- Confidential and personal health information being shared
- Receiving unwanted emails
Dario's Summary
Making the leap into this Shopify automated business with attention to market trends and trends shortly is the first step for any aspiring store proprietor.
This year’s best-selling products provide opportunities to invent, customize, personalize, and connect with your customers more personally.
These insights will guide you when you design your line of products that are not only in line with the times but also stand apart from the rest of the online market.
Accept the challenge because the future is full of opportunities for those willing to embrace it!
The best-selling products on Shopify in 2024 include eco-friendly products like reusable bags and bamboo toothbrushes, health and wellness items such as organic skincare and fitness trackers, and home office essentials like ergonomic chairs and standing desks.
Eco-friendly products are popular on Shopify due to growing consumer awareness about environmental issues. Many customers prefer sustainable options that reduce waste and promote a greener lifestyle.
To determine which products to sell, research market trends, analyze consumer preferences, and consider offering popular, low-competition items. Start with a small inventory to test product performance before scaling up.
Shopify offers a range of marketing tools, including SEO optimization, email marketing, and social media integration. These tools help increase product visibility, reach target audiences, and drive sales.
To use Shopify’s SEO optimization effectively, focus on using relevant keywords in product descriptions, titles, and meta tags. Additionally, ensure your website has a user-friendly design and fast loading times to improve search engine rankings.
For successful email marketing, segment your email list based on customer behavior and preferences, create compelling content, and use personalized offers. Regularly analyze campaign performance to refine your strategy.
Integrate social media with your Shopify store by connecting your accounts through Shopify’s settings. Use social media platforms like Facebook, Instagram, and Pinterest to promote your products, run ads, and engage with your audience.
