Whether you run a small Etsy shop or a booming multi-national ecommerce business, chances are you’ve heard whispers about the “best Shopify conversion tools” – apps and plugins promising to skyrocket your sales. But with thousands of options available, finding the best tools for your Shopify store can feel overwhelming.
This article acts as your compass and flashlight – illuminating the path to higher conversion rates with practical advice and showcasing some of the best Shopify conversion tools.
What Are Shopify Conversion Tools & Why Do You Need Them?
Let’s be real – simply having a sleek Shopify store isn’t enough. You could have the most beautifully designed website in the world, stocked with amazing products, but if customers aren’t clicking that “Buy Now” button, it’s all for nothing.
That’s where Shopify conversion tools come in to save the day.
The best Shopify conversion tools encompass a wide array of apps and plugins designed to encourage visitors to take a specific, desired action on your website. This could be anything from subscribing to your newsletter to, of course, completing a purchase.
Simply put, they are the magic ingredients that turn casual browsers into loyal, paying customers.
Understanding Your Shopify Conversion Rate & Setting Realistic Goals
Before you browse the app store, it’s critical to establish a baseline. Your current conversion rate will give you a realistic idea of how much improvement is possible.
In the world of ecommerce, a good conversion rate is considered anything above 2%. However, according to a 2019 survey, the average Shopify conversion rate was just 1.5%. If your current conversion rate sits in this range, you’re not alone.
This means that choosing the right tools is crucial for pushing your sales in the right direction.
For merchants struggling to reach this average, consider setting smaller, more manageable goals, such as improving by a percentage point each month. For example, you might increase by .25% each week until you achieve your monthly goal of 1%.
Types of Shopify Conversion Tools
From minimizing cart abandonment to boosting average order value, different tools address different aspects of the customer journey.
Here are a few common categories of Shopify conversion tools you should consider adding to your arsenal:
Upselling Apps
Want to encourage customers to spend a little bit more on each purchase? Upselling apps, such as Candy Rack, which starts at $29/month, incentivize customers to upgrade their orders. One popular method is highlighting product recommendations or tempting customers to “complete the look” at checkout.
In 2019, the average order value (the average spent by a customer on Shopify within a month of their initial purchase) was $63.50 – higher than many other platforms. However, you could further increase this average order value by utilizing Shopify conversion tools such as an Upselling app.
Email Marketing Apps
Email marketing sees an average ROI (return on investment) of 3800%. But capturing an email address is only half the battle. Email marketing apps, such as Privy, whose pricing ranges from $0 to $500 monthly, go above and beyond simple newsletter subscriptions. They offer tools to win back shoppers who’ve abandoned their carts or highlight exclusive discounts, welcome messages, or even retargeting promotions.
Customer Loyalty Apps
It’s more expensive to attract new customers than to keep existing ones happy. Turning one-time customers into repeat customers is easier said than done. However, Customer loyalty apps can incentivize repeat customers with prices ranging from free plans to $249 per month for premium access.
Apps like Smile and Swell use enticing point-based rewards systems, special birthday month promotions, and exclusive member discounts. These strategies foster brand loyalty and increase your customer’s lifetime value. You can even combine strategies with many Shopify tools.
Growave, with pricing that ranges from $0-299/month, integrates user-generated social media content alongside standard features. These might include wishlist creation, review features, or the ability to create and automatically distribute rewards emails.
Social Proof & FOMO Apps
These Shopify conversion tools harness the psychology of “fear-of-missing-out”, or FOMO. Social proof notifications gently “nudge” on-the-fence buyers by displaying recent sales and positive reviews, creating a buzz around specific items. How many times have you jumped on board with a trend because everyone else was doing it?
Take Nudgify, for example, which has a cost ranging from $9-89/month. Nudgify showcases when products are low in stock. Another app, Bizzy Social Proof, costs just $6.99/month but can still effectively increase conversions by prompting visitors with gentle notifications like “Someone just bought X”.
Landing Page Builders
If you’re looking for a dedicated tool to design compelling landing pages designed for maximum impact and high conversion rates, consider investing in an app such as $39-149/Month Shogun. Apps like Shogun give you easy drag-and-drop functionality. But with such user-friendly features come steeper prices; monthly fees for apps like Shogun vary, starting at $39 for basic plans but jumping all the way up to $149 for more comprehensive features.
Pop-ups
The word “pop-up” is enough to make many shoppers click that “X” immediately. The truth is that they are still one of the most effective ways to grab your audience’s attention and prompt them to take a specific action.
Rather than generic pop-ups from the 1990’s, many tools allow for more customization, better design features, and the ability to precisely target ideal customer behavior, triggering them to pop up at strategic points.
For instance, say you’re offering a free gift to new email subscribers or tempting customers with free shipping once their order total reaches a specific threshold – these little bursts of excitement often tip the scales from deliberation to purchase.
Don’t underestimate these marketing powerhouses. Several Shopify apps offer innovative and user-friendly ways to leverage their potential; for example, Optimonk’s fees vary between $0 to $199 per month and OptinMonster’s start at a monthly fee of $49 for Shopify users. This latter platform offers various templates specifically geared toward email opt-in features.
Factors To Consider When Choosing Conversion Rate Apps
We get it – reading about all these apps and plugins might have you reaching for your wallet. Take a deep breath and resist the urge to press “install” on every tool you come across. It’s important to be strategic.
The “right” tool ultimately boils down to your store’s specific needs, your tech-savviness, and your overall marketing budget.
To help you narrow it down and make an informed decision, here’s a breakdown of several other key factors to weigh as you decide:
Features
Consider features carefully before choosing Shopify conversion tools. Do you primarily want to boost average order value (AOV) with strategic upsells and cross-sells? If so, focus on tools such as ReConvert or Wiser. Interested in creating an army of loyal brand ambassadors?
A tool like ReferralCandy is more suitable.
Here are a few important considerations based on specific features and whether the tools above incorporate them into their packages:
Feature | Free Trial | Pricing | Translation | Customer Support Options | Difficulty Level |
|---|---|---|---|---|---|
Nudgify | Free Plan | $0-$39 | Yes | Email/Chat/ Docs | Easy |
Fast Checkout | 5 Days | $4.49 | Manual | Docs | Easy |
Privy | Limited | $24-$500 | Manual | Chat | Medium |
Growave | 30 Days | $59-$299 | No | Email/Chat/ Docs | Easy |
Smile | Limited | $10-$50 | No | Docs | Easy |
Shogun | 10 Days | $39-149 | Manual | Docs | Easy |
Optimonk | 14 Days | $29-199 | Manual | Chat | Medium |
Social Photos | 30 Days | $10-$50 | No | Docs | Medium |
Option Monster | 30 Days | $49 | Yes | Email/Chat/ Docs | Medium |
Yotpo Reviews | Limited | $49.99 | No | Email/Docs | Medium |
Swell | Limited | $28-$249 | Yes | Email/Docs | Hard |
Integrations
Do you rely on a robust CRM system or email marketing software like Mailchimp or Klaviyo to manage customer interactions? Double-check whether the tools you are considering integrate smoothly, eliminating the headache of constantly exporting and importing data.
Ease of use
Remember – not every Shopify entrepreneur is tech-savvy. While some platforms such as Privy pride themselves on user-friendliness and offer live support via integrated chat boxes in their apps, others might require some troubleshooting.
If you’re a coding newbie, consider Shopify conversion tools with a low “difficulty level”. In the table above, these have been ranked based on whether previous users have described their interfaces as “easy”, “medium”, or “hard.”
Budget
Of course, budgets play a starring role in any entrepreneurial decision. Remember that you’ll be sacrificing a cut of your profits on these Shopify conversion rate apps. Several of the most-used best Shopify conversion tools are freemium, allowing merchants to test out their most basic functions before making a final decision.
Apps such as Privy or Nudgify, for example, only require monthly payments if your usage (like the size of your mailing list, the monthly number of visitors to your website, or how many “impressions” notifications have) passes a certain threshold.
Tips for Optimizing Your Shopify Conversion Rate Tools
Once you’ve chosen your Shopify conversion tools, resist the urge to sit back and let the apps do all the work. You must actively manage them. It’s vital to regularly track their impact and test different combinations of apps to see what works best for you.
After all, customer behavior constantly changes.
To unlock your apps’ full potential, consider integrating these tips into your strategic approach:
- Analyze your customer journey. Identify friction points within your customer’s purchase process; are they bailing before adding items to their cart? Use heatmapping tools like Hotjar, Crazy Egg, or Mouseflow to understand user behavior. Also, identify your Shopify store’s drop-off points, and strategically integrate a feature-rich pop-up designed with email marketing functionality to combat the bounce rate. Are abandoned carts piling up? An app that retargets with email marketing or automated discount codes is likely your best solution for minimizing abandoned carts.
- Run A/B tests to track their effectiveness. Determine which tools deliver on their promise by running A/B tests. Consider employing an all-in-one platform such as AB Tasty to automate this process. For higher-budget companies, look to agencies that handle a broader scope, like Nosto or HiConversion. This data will prevent you from pouring money into apps that don’t benefit your unique situation.
- Leverage analytics and testing. Don’t rely on hunches – measure how Shopify conversion tools affect crucial aspects of your business by analyzing data using platforms like Google Analytics 4 or Adobe Analytics. Google even provides tools like PageSpeed and Lighthouse (which analyzes speed performance as well as factors like Search Engine Optimization) to ensure your website performs well. Slow loading speeds and poor accessibility contribute to a lower conversion rate. This data-driven approach helps determine what adjustments might improve the user experience and lead to an uptick in conversions.
Dario`s Conclusion
Finding the right combination of the best Shopify conversion tools can transform your business. It’s vital to go beyond generic marketing strategies. Understand what’s out there, and use apps that genuinely improve your customer experience.
By strategically integrating best Shopify apps for sales, analyzing results, and prioritizing constant A/B testing, you can build brand loyalty, increase conversion rates, and unlock your shop’s full potential.
Frequently Asked Questions
