A stirring hype surrounds data-driven marketing, drawing attention from all directions. Ecommerce businesses need to get inside the mind of their customers to figure out what makes the cash register ring.
This is where a northbeam review becomes essential. Sifting through data from various platforms and campaigns can feel overwhelming. Linking marketing efforts to actual sales is a puzzle that’s tough to crack. As companies face the common problem of figuring out what drives success and fine-tuning their ad spend, it’s no wonder platforms like Northbeam are seeing an uptick in interest.
Say goodbye to information overload – Northbeam’s machine learning and attribution models expertly parse the data, giving you clear answers. Now we get to the important part: does it get the job done?
Here’s the lowdown on northbeam – we’re going to strip away the marketing jargon and get to the meat of its features, benefits, and drawbacks, plus take a close look at pricing to see if it’s really worth the buzz.
What Is Northbeam?
Northbeam is an eCommerce analytics platform built to provide a clear picture of your customer journey. What if you could pinpoint areas where your marketing spend is yielding the greatest returns? This data makes it possible. While this may sound familiar, Northbeam distinguishes itself by going beyond simple click-based tracking.
A business gets a complete marketing lowdown, seeing exactly what’s driving results and what’s falling flat. With access to in-depth conversion data, companies can finally connect the dots between their marketing efforts and the bottom line.
Who Created Northbeam?
Northbeam was created by Dan Huang and his co-founder, who recognized the need for a more effective solution in the evolving ecommerce landscape. Frustrated by the inefficiencies of traditional marketing campaigns, they assembled a team of data scientists, engineers, media buyers, and seasoned marketers to develop a cutting-edge ad attribution platform.
This platform, built on the principles of first-party data collection, machine learning, and custom attribution models, is known as Universal Attribution. Northbeam’s innovative approach aims to transform marketing practices and help brands navigate the complexities of modern data and consumer behavior, offering a powerful tool for success in today’s dynamic ecommerce environment.
Top Benefits of Northbeam
There are very few things I look at before e-mail every morning. Northbeam is one of them.
– Jesse Semchuk
Best Features of Northbeam
Data to customer mapping spanning across channels and devices
Forecast the profitability of campaigns using machine learning
Comprehensive Attribution can identify sources of customer traffic with accuracy.
Collects, cleans and visualizes first-party data for better understanding.
Custom Alerts Can Be Created For Ad Overspends
Uses advanced pixel tracking technology for more accurate conversion data.
Trailblazing machine learning attributes each conversion accurately so as to recognize all revenue sources accurately.
Unbiased first-party data collection across all major platforms
Unlimited Attribution with an indefinite Window for Attribution
Snapshots feature provides top-level insight for rapid collaboration.
Track customer pathways in order to better comprehend customer data.
Integrations with major platforms, shops and APIs for collecting customer data at customer level
Northbeam Review: Pricing
Northbeam is designed for enterprise and eCommerce use, offering powerful data stitching, pixel tracking, multi-channel attribution features and machine learning technologies backed by advanced machine learning technology. However, all this heavy-duty functionality comes at a significant cost.
Northbeam packages start from $300 monthly for clients with up to 250k views, and this price can escalate as high as $21,250 with increasing monthly views.
To explore our full range of plans and find the perfect fit for your needs check out the Northbeam pricing details today.
Northbeam Review: Pros and Cons
Pros | Cons |
|---|---|
Hourly data refresh with real-time processing | Enterprise and eCommerce businesses ideally suit this product, |
Offers more accurate conversion data via Pixel Tracking Technology | Its prices start from $300 per month (for below 300k monthly views) |
Allows an indefinite attribution window and limitless attribution opportunities | No free version offered |
Acquire customer activity across channels and devices in a standardized, organized data set | Pricing can become steep for businesses that receive large volumes of traffic each month. |
Connect all possible customer touchpoints together in order to identify all revenue sources | The pricing structure may also become costly when used to support more extensive usage models with high traffic volumes per month. |
Northbeam Alternatives
- Triple Whale.
- Looker.
- HubSpot Marketing Hub.
- Mediafly.
- Microsoft Power BI.
- CallRail.
- Invoca.
- Constant Contact Advanced Automation.
Northbeam Review: Personal Experience and What I Appreciated
My personal Experience
I have run Eric Javits‘ online store, and my experience has been that I recommend it as an intelligent solution for online businesses and ecommerce stores.
Why?
This tool tracks, analyzes, and optimizes your marketing efforts. I recommend Northbeam for your online business only if you have a large monthly view count.
Northbeam stands out from its competition in many ways, yet there were three particular features I particularly appreciated about it:
Pixel Tracking
My favorite aspect of Northbeam would have to be its Pixel Tracking feature, unlike most marketing and analytics tools that only focus on click tracking. Northbeam takes it a step further by also including Pixel Tracking into their offering.
Click trackers monitor all clicks made on your website or app; however, they do not indicate how many of those clicks resulted in conversions – many visitors to your marketing content might click without actually becoming leads; conversions remain at the core of digital marketing strategies and efforts.
Pixel tracking helps marketers measure conversions, ad impressions, email opening rates and user behavior online, such as which pages users visit or perform actions on. Northbeam provides this invaluable data so marketers can adjust their strategies in order to deliver relevant advertisements at appropriate moments along their customer journeys.
Proprietary First-Party Data
Northbeam provides you with an indefinite attribution window and aggregates data across all touchpoints – influencer marketing and unpaid media as well as offline content creation – giving you greater insight and richer data sets than with traditional methods of tracking.
Northbeam offers first-party data tracking that covers customer journeys across most major platforms such as Facebook, Google Ads, Shopify, Amazon and Klaviyo – providing accurate attribution models so you can identify what marketing channels work best for your business and which should be reduced or dropped altogether. Plus, Northbeam will clean, stitch and model data so you can make confident data-driven decisions for your organization!
Northbeam stands out with their pioneering machine learning technology
Northbeam provides customized machine learning models tailored specifically for you and your unique requirements, helping to identify customer interactions beyond clicks by attributing every conversion and revenue source, performance forecasting and multi-touch attribution as well as tracking potential customer sources for your business. Advanced machine learning capabilities also provide performance forecasting forecasts as well as multi-touch attribution tracking of potential customer sources for you business.
Not to be outdone by its competitors, Northbeam stands out with several unique features; including hourly updates and real-time data processing; custom alerts; profitability forecasting; as well as how they organize and interpret client data. Furthermore, unlike tools like Facebook ads that may sometimes give inaccurate metrics for campaigns, Northbeam uses advanced machine learning technology that ensures you receive more precise measurements for campaigns.
Dario`s Conclusion: Should You Buy Northbeam?
Northbeam stands out in the crowded field of eCommerce analytics by offering a robust solution that goes beyond simple click-based tracking. With its advanced machine learning and real-time data capabilities, Northbeam provides a clear view of your customer journey, revealing which marketing efforts are driving conversions and which are falling short. For medium to large eCommerce businesses looking to optimize their ad spend and boost ROI, Northbeam’s detailed insights and comprehensive tracking can be transformative.
However, while Northbeam excels in delivering actionable intelligence, it may not be the best fit for every business. Smaller companies and startups might find the starting price of $300 per month a bit steep, especially given the recent shift towards self-service support. For those who can invest, Northbeam offers a powerful toolkit for fine-tuning your marketing strategy and achieving significant returns on your investment.
In essence, if you’re serious about leveraging data to drive growth and are ready to invest in a platform that delivers sophisticated analysis and actionable insights, Northbeam could be a game-changer for your business. Don’t let valuable data go untapped—consider how Northbeam’s advanced capabilities can elevate your marketing efforts and propel your business forward. Take the next step toward smarter marketing decisions and greater ROI today!
