How to Display Estimated Delivery Date and Time in Shopify Store: Best Guide in 2025

Why does it matter whether I display estimated delivery date and time in Shopify store? Let’s try to answer this question.

“When will my order arrive?”

Believe it or not, this simple question could be costing you sales. 

Customers expect certainty when they place an order. Without it, they hesitate or abandon their cart. Adding a simple delivery estimate is a great way to improve customer satisfaction, reduce abandonment carts, and increase conversion rates by up to 30%.

Several Shopify merchants consistently emphasize the importance of communicating delivery timelines to build customer trust. 

So if you run a business on Shopify, offering delivery estimates is no longer optional. 

In this guide, we’ll break down why and how display estimated delivery date and time in Shopify store matter and how you can easily set them up in your Shopify store.

Why Does it Matter to Display Estimated Delivery Date and Time in Shopify

• Builds customer trust: When a store provides accurate delivery estimates, it reassures buyers that their purchase will arrive on time. First-time shoppers, in particular, are more likely to complete their purchase when they see a clear delivery timeline. If two stores sell the same item, the one offering a specific delivery date has the advantage as customers value transparency and clarity.

• Improves purchase decisions: Clear timelines help customers make informed decisions.

For example, Aaron, VP of Demand Generation & Marketing at Thrive Internet Marketing Agency found that implementing geolocation-based delivery estimates increased conversions. 

“By showing personalized delivery dates, customers, especially first-time buyers felt more confident completing their purchase.”

• Reduces support queries: 39% of Americans track their orders once a day and 19% track them multiple times each day. Clearly, fewer “Where’s my order?” inquiries to your customer service team reduce support queries related to order tracking. 

• Increases conversion rates: A specific delivery timeframe reassures customers. In fact, 75.1% of shoppers indicated that putting an EDD on the product page or in the cart positively influences their decision to buy an item.

Methods to Add Estimated Delivery Dates in Shopify 

There are three ways to add estimated delivery dates on Shopify. 

1. Using Shopify’s Native Features (simple but limited)

If you’re just getting started, Shopify has some built-in tools you can tap into:

• Shipping profiles: You can set approximate shipping times for different zones. Customers see this info during checkout.
  
• Order tracking page: Once an order is placed, Shopify provides a timeline-style tracking page with fulfillment status.

Pro Insight: According to Shopify’s Help Center, combining shipping profiles with fulfillment locations helps provide more accurate delivery estimates, but you won’t be able to display dynamic ETAs on product pages natively.

2. Using Third-Party Apps

If you want to display personalized, dynamic ETAs on product pages, consider Shopify apps like:

• Estimated delivery date & time: Offers global and regional delivery estimates, 30+ templates, and cut-off time rules.
  
• Omega’s estimated shipping date provides advanced customization options, geolocation-based estimates, and multiple shipping rules.

3. Custom Code Integration

If you’ve got dev resources or love getting your hands dirty, you can custom-code delivery estimates using:

• Shopify Liquid (theme language)
  
• JavaScript + metafields
  
• Custom logic for cutoffs, fulfillment centers, etc.

Pro tip: Shopify’s Developer Docs recommends using cart attributes or line item properties to pull in custom ETA info dynamically.

Step-by-Step Guide to Displaying Delivery Estimates

Let’s go through the steps of displaying estimated delivery estimate to your product page. 

Using a Shopify App

1. Log into Shopify admin and visit the App Store.
2. Search for an estimated delivery app and install it.
3. Configure app settings, including:
   • Regions or countries served.
   • Delivery timelines for specific products or locations.
   • How and where the estimate is displayed (e.g., product pages, cart).

Using Custom Code

1. Back up your Shopify theme to avoid data loss.
2. Access the theme editor in the Shopify admin.
3. Edit product page templates to include a script for calculating and displaying delivery estimates.
4. Add logic for weekends, holidays, and different shipping zones.
5. Test thoroughly to ensure accurate display and functionality.

Best Practices for Showing Delivery Estimates 

Jon Morgan has worked with several eCommerce businesses to optimize their Shopify stores for a better customer experience suggests: 

• Use precise language like “Arrives by [date]” or “Estimated delivery: 3-5 days.” Avoid vague terms like “Ships soon.”
• Integrate real-time shipping data from carriers to provide accurate timelines, especially during peak seasons. Apps like “Order Delivery Date” or “Tracktor” can help.
• For items with varied shipping times (e.g., made-to-order goods), include product-specific estimates.
• Reiterate the delivery date during checkout to prevent surprises.

Jon Morgan, CEO & Editor-in-Chief at Venture Starter highlights a recurring issue: 

“ Managing delays due to unexpected logistics disruptions is an ongoing issue. Always build a buffer in your estimates and communicate proactively if delays occur. Over-promising delivery times can harm trust, so it’s better to under-promise and over-deliver.”

Also, consider these factors when displaying estimated delivery dates Inventory location & fulfillment centers Shipping carriers and service level agreements Geolocation/personalization capabilities Cutoff times for order processing Weekends and holidays Integration with Shopify apps or third-party tools Mobile responsiveness and UI/UX placement Handling pre-orders or out-of-stock scenarios Fallback logic if delivery estimates can’t be calculated

Delivery Estimates: A Statistical Deep Dive

The Numbers That Matter

In online retail, delivery estimates drive business performance. Here’s the critical data.

Customer Expectations and Behavior

• 75.1% of online shoppers say estimated delivery dates influence purchasing decisions
• 39% of customers track orders daily
• 19% check order status multiple times daily
• Cart abandonment drops 10-15% with clear delivery estimates

Economic Impact

Conversion and Revenue

• Stores with delivery estimates see 30% increase in completed purchases
• Potential annual revenue lift: $75,000 – $250,000
• 82% of Shopify merchants report improved customer retention

Support Cost Reduction

• Customer support interaction cost: $8 – $12
• “Where’s my order?” inquiries reduced by 40%
• Annual support cost savings: $50,000 – $150,000

Regional Performance Variations

Conversion Lift by Region

• North America: 30% increase
• Europe: 25% improvement
• Asia-Pacific: 22% purchase confidence boost

Implementation Approaches

Cost and Complexity Breakdown

1. Native Shopify Features
   • Implementation time: 1-2 hours
   • Cost: Free
   • Suitable for: Small businesses
2. Third-Party Apps
   • Monthly cost: $10 – $50
   • Implementation time: 2-4 hours
   • Features: Advanced customization
3. Custom Integration
   • Development cost: $5,000 – $25,000
   • Implementation time: 4-12 weeks
   • Ideal for: Large enterprises

Customer Psychology

Trust and Transparency

• 97% of customers consider delivery estimates crucial
• First-time shoppers 40% more likely to complete purchase with clear delivery info
• 65% report increased confidence in stores with precise delivery estimates

Future Projections

Emerging Trends

• Machine learning delivery prediction accuracy to improve 35% in next 3 years
• Personalized delivery windows will become standard in 72% of e-commerce platforms
• Blockchain-verified shipping estimates gaining market traction

Competitive Landscape

Businesses with transparent delivery information:

• 2.4x more likely to retain customers
• 1.8x more likely to see year-over-year growth

Pricing Plans on the Shopify App Store

Shopify app store offers four pricing plans to display ETA on your products:  

Basic plan

• $3.99/month or $39.99/year (Save 16%)
• 1,000 monthly ETA views
• Global ETA for all products
• 30+ creative ETA templates
• Set lead days, weekdays, and cut-off time
• Multilanguage support
• WhatsApp support

Growth plan

• $5.99/month or $59.99/year (Save 17%)
• 5,000 monthly ETA views
• Includes everything in Basic, plus:
  • ETA rules for product, collection, inventory, country, tag, vendor, zip code, location, and shipping
  • FOMO countdown timer
  • WhatsApp support

Premium plan

• $8.99/month or $89.99/year (Save 17%)
• Unlimited ETA views
• Includes everything in Growth, plus:
  • Exclusive animated ETA templates
  • Intelligence analytic reports and insights
  • Priority WhatsApp support

Special plan

• $59.99/month or $599.99/year (Save 17%)
• Features:
  • Custom feature requests (up to 2 requests per month)
  • Requests applicable based on discussion
  • Dedicated support

Dario’s Takeaway

Whether you use Shopify’s native features, leverage third-party apps, or dive into custom coding, the key is to prioritize transparency and reliability in your delivery communications.

By proactively answering the age-old customer question, “When will my order arrive?”, you not only enhance the shopping experience but also build trust, reduce cart abandonment, and boost conversion rates.

Remember, eCommerce businesses that set clear expectations and consistently meet them are the ones who turn first-time buyers into loyal customers!

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