Navigating marketing analytics pricing models can be challenging. If you are considering Northbeam for your business, you are likely curious about its pricing structure. Let’s explore Northbeam pricing and how it can benefit your marketing efforts.
Northbeam is a powerful eCommerce analytics platform gaining traction in the industry. Marketers are taking notice of its features such as pixel tracking, advanced machine learning, and real-time data processing. But how does Northbeam’s pricing compare to its capabilities?
It’s important to note that Northbeam’s pricing is not one-size-fits-all. They use a tiered system based on your business needs and size. This approach helps you avoid paying for unnecessary features while still giving you access to tools that can drive your success.
Northbeam Pricing Tiers
Let’s take a closer look at the Northbeam pricing tiers.
Starter Plan
The Starter plan is for early-stage brands with up to 1 million page views per month. Pricing for this tier starts at $1,000 per month. This plan includes:
- Single Northbeam Instance
- Multi-touch attribution across all your channels
- Variable monthly pricing based on your pageviews
- Automatic integration with Shopify
- Data refreshes 4 times per day
- Dozens of free integrations
- Customer Success onboarding session
This tier is a great choice for businesses scaling their online presence and need analytics to help guide their growth.
Professional Plan
For growing brands needing the best data quality and service, the Professional plan starts at $2,500 per month. This plan includes everything in the Starter plan, plus:
- Creative Analytics
- Export API access
- Integration with any ecommerce platform (Shopify Headless, BigCommerce, WooCommerce, Custom, etc.)
- Data refresh frequency options, from 4x to 24x per day
- Unlimited user accounts
- Unlimited Customer Success onboarding sessions
- Up to 6 free Data Reviews with Media Strategist per year
The Professional plan is perfect for businesses ready for more robust tools to inform their marketing decisions. Businesses using the Professional plan have often outgrown their basic analytics tools.
Enterprise Plan
For large brands that need custom setups and expert guidance, Northbeam offers custom pricing. This plan includes all features of the Professional plan, plus:
- High volume data processing capabilities
- Additional Northbeam instances for multi-region or custom data needs
- Up to 12 free Data Reviews with Media Strategist per year
- Dedicated Customer Success Manager
- Dedicated Slack Channel
- Improved Meta conversion performance with Northbeam Apex integration
The Enterprise plan is a good option for large-scale operations needing the full power of Northbeam’s capabilities. The ad spend of larger companies would lend itself well to this plan.
Northbeam’s pricing is based on monthly pageviews. This flexible, scalable approach means you aren’t stuck with a plan that doesn’t fit your current needs.
What Sets Northbeam Pricing Apart?
Northbeam’s pricing model is unique due to its focus on value. Instead of charging based on ad spend like some competitors, Northbeam’s model ensures you are only paying for the data processing and insights you actually use. You can think of it as a form of attribution modeling.
Northbeam raised $15 million in Series A funding in August 2022 from Silversmith Capital Partners. This substantial investment indicates the platform’s potential and value within the industry.
This information benefits potential customers because it suggests Northbeam is in a strong position to continue innovating and improving its services. Continued improvement in its services would lead to customers receiving more value for their investment.
Comparing Northbeam Pricing to Alternatives
It makes sense to wonder how Northbeam’s pricing compares to other marketing attribution software options. Below is a comparison to help illustrate the differences in price and benefits of various companies:
| Platform | Starting Price | Key Differentiator |
| Northbeam | $1,000/month | Advanced machine learning and real-time data processing |
| TripleWhale | $129/month | All ecommerce metrics in real-time |
| ThoughtMetric.io | Varies | Affordable option with good features |
| Trackbee | Free until €50K | Cost-effective for smaller businesses |
You may be able to find lower entry points with alternative options. However, evaluating the features, capabilities, customer acquisition costs, and potential increase in site traffic is crucial. Northbeam’s pricing demonstrates its use of advanced technology and comprehensive tools.
To make a more informed decision between Northbeam and Triple Whale, we recommend reading our detailed blog post comparing the two platforms.
Is Northbeam Pricing Worth It?
Whether or not Northbeam pricing works for you is dependent upon your specific business needs and goals. The pros and cons will be unique for every business. For example, some things to think about include:
Data Accuracy and Depth
Northbeam uses first-party data and advanced machine learning algorithms. These features make Northbeam a leader in terms of data accuracy. The financial investment may be justified if precise attribution and detailed insights are crucial to your business.
Scalability
As your business grows, your need for analytics will too. Northbeam’s tiered pricing structure allows for seamless scaling, ensuring you always have the right level of support for tracking site traffic.
Time Savings
Think about how much time your team spends on data analysis and reporting. Northbeam offers automated reports and easy-to-understand dashboards that can significantly reduce this time, potentially making up for the cost through increased productivity.
ROI Improvement
You may find that the insights provided by Northbeam can create more effective marketing strategies and improved ROI. The pricing may be quickly recovered if the platform helps you better manage your ad spend and increase conversions.
Northbeam also offers customizable reports and unique alerts for exceeding advertising budgets. These features can be extremely valuable in helping you stay in control of your marketing budget and prevent costly errors.
Making the Most of Northbeam Pricing
Here are a few tips for getting the most value out of your Northbeam subscription if you decide to purchase it:
- Ensure your team is properly trained by using their onboarding sessions.
- Review your data regularly to stay informed about your marketing strategies.
- Gain expert insights into your campaigns by taking advantage of Data Reviews with Media Strategists.
- Make your data collection and analysis process easier by using the available integrations.
- Regularly check your usage and adjust your plan as needed. Doing so will ensure you are always on the most cost-effective tier for your needs.
Analytics platforms’ value comes from how you use the provided data to move your business forward.
Dario’s Conclusion
Navigating Northbeam’s pricing might feel complicated initially. However, learning the value of each tier can make your decision easier. Northbeam provides a pricing plan that complements your business needs and growth, regardless if you are a growing e-commerce brand or an established enterprise.
The initial investment may seem high, especially when compared to Triple Whale. However, Northbeam’s features, accurate data, and the potential for an improved marketing ROI make it worth considering. Like with any big business decision, you should evaluate your specific needs, budget, and growth plans.
It’s important to remember that analytics platforms help you make informed business decisions and experience business growth. If Northbeam’s capabilities match your goals, it could be a great tool to take your marketing to the next level.
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