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Glossary

E-commerce
Business
Products
Tools
Marketing

Here you will find an explanation for all the terms and acronyms we use across the website. 

CRM

CRM (Customer Relations Manager)  is a system for managing all of your company’s interactions with current and potential customers.

Shopify

 is a comprehensive e-commerce platform that enables individuals and businesses to create and manage their online stores.

ROI

Return on Investment (ROI) is a key financial metric used to evaluate the profitability and efficiency of an investment. 

B2B

Business-to-business (B2B) refers to transactions or commerce conducted between two businesses, rather than between a business and individual consumers. 

RGB

RGB (Red, Green, Blue) is a color model that combines different intensities of red, green, and blue light to produce a wide range of colors.

VoC

Voice of the Customer (VoC) is a process of capturing and interpreting customer feedback regarding their experiences, needs, expectations, and preferences related to a business, product, or service.

SEO

Search Engine Optimization (SEO) is a digital marketing strategy focused on enhancing the visibility and ranking of a website or web page in search engine results pages (SERPs).

CX

Customer Experience (CX) refers to the overall perception and feelings a customer has about a brand or company throughout their entire journey. 

KPI

A Key Performance Indicator (KPI) is a measurable value that demonstrates how effectively an organization is achieving its key business objectives. 

CEM

Customer Experience Management (CEM) refers to the strategies and practices that organizations implement to enhance the overall experience customers have with their brand.

BNPL

Buy Now, Pay Later (BNPL) is a financing option that allows consumers to make purchases and pay for them over time, typically in installments. 

CSAT

Customer Satisfaction Score (CSAT) is a key performance indicator used to measure how satisfied customers are with a specific interaction or experience with a business, product, or service. 

UGC

User-Generated Content (UGC) refers to any content created and shared by users of a brand rather than the brand itself. 

B2C

Business-to-Consumer (B2C) is a commerce model in which businesses sell products or services directly to individual consumers. 

Dropshipping

Dropshipping is a retail fulfillment method where a store does not keep the products it sells in stock.

ClickFunnels

ClickFunnels is a software platform designed to help businesses create and manage sales funnels, which are structured pathways that guide potential customers through the buying process.