Here you will find an explanation for all the terms and acronyms we use across the website.
CRM (Customer Relations Manager) is a system for managing all of your company’s interactions with current and potential customers.
is a comprehensive e-commerce platform that enables individuals and businesses to create and manage their online stores.
Return on Investment (ROI) is a key financial metric used to evaluate the profitability and efficiency of an investment.
Business-to-business (B2B) refers to transactions or commerce conducted between two businesses, rather than between a business and individual consumers.
RGB (Red, Green, Blue) is a color model that combines different intensities of red, green, and blue light to produce a wide range of colors.
Voice of the Customer (VoC) is a process of capturing and interpreting customer feedback regarding their experiences, needs, expectations, and preferences related to a business, product, or service.
Search Engine Optimization (SEO) is a digital marketing strategy focused on enhancing the visibility and ranking of a website or web page in search engine results pages (SERPs).
Customer Experience (CX) refers to the overall perception and feelings a customer has about a brand or company throughout their entire journey.
A Key Performance Indicator (KPI) is a measurable value that demonstrates how effectively an organization is achieving its key business objectives.
Customer Experience Management (CEM) refers to the strategies and practices that organizations implement to enhance the overall experience customers have with their brand.
Buy Now, Pay Later (BNPL) is a financing option that allows consumers to make purchases and pay for them over time, typically in installments.
Customer Satisfaction Score (CSAT) is a key performance indicator used to measure how satisfied customers are with a specific interaction or experience with a business, product, or service.
User-Generated Content (UGC) refers to any content created and shared by users of a brand rather than the brand itself.
Business-to-Consumer (B2C) is a commerce model in which businesses sell products or services directly to individual consumers.
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